2022 Fellow

Roshawnna Novellus


Personal Bio

Dr. Roshawnna Novellus is the Founder and CEO of EnrichHER and is a gender equality advocate who believes in economic empowerment and inclusive economic growth. Dr. Novellus holds a Ph.D. in Systems Engineering, with a Minor in Finance, a Masters of Science in Information Technology emphasizing Information System Engineering, a Bachelor of Arts in Business Management Economics, and a Bachelor of Science in Computer Engineering – achieving Summa Cum Laude in each. Roshawnna served on the Commission on Women for the City of Atlanta and was honored as one of the Women Who Means Business by the Atlanta Business Chronicle, one of the 40 Under 40 by Georgia Trend, one of the Top 25 Disruptors and Innovators in Tech, and LinkedIn Top Voice in Technology.

Project Description

EnrichHER is a lender with a proven and trusted FinTech platform that makes it easy for retail and institutional funders to deploy capital to pre-qualified revenue-generating businesses led by women and people of color. Beyond business financing, companies gain access to a network of diverse founders, and training opportunities for long-term success. Since 2017, EnrichHER has catalyzed the success of hundreds of business owners through its training, matchmaking, and deployment of $14 Million in working capital. By providing capital, coaching, and connections, EnrichHER is fueling the fastest-growing demographic of business owners. Because EnrichHER offers a turn-key Fintech platform with access to over 98,000 New Majority business owners, we partner with foundations, corporate giving departments, and impact investment groups to deploy $10 Million impact funds.